In November 2011 Ideas On Food was offered a real challenge by a local farmer about to launch into the rare breed pig market: Devise a brand name and protect its intellectual property, create a story and tone for the business, design a unique logo and build a Wordpress blogsite alongside twitter and facebook pages.  Oh, and create marketing materials, flyers, business cards and more... all with a 3-week deadline!

After an initial reaction (to say no!), Liz decided to take on the project and met the deadline with a few days to spare (and bang on budget). The Uncommmon Pig made its first deliveries to top London butchers on 6th December, on schedule, and their story has well and truly begun.

The Uncommon Pig Co's founders, Louise and Luke Trowbridge, were delighted with the results (and even happier that their first three Twitter retweets were from John Torode, Gregg Wallace and Jamie Oliver!).

"Liz - you are a true foodie professional!"  Louise Trowbridge December 2011

To find out more about Dorset-raised rare breed pigs visit  The Uncommon Pig