Dorset-based veru truly Sicilian is the creation of Sara and Giuseppe Sinaguglia. Ideas On Food worked with Sara and Giuseppe for eight months in advance of their initial launch at London's Speciality & Fine Food Fair.
VERU's Pistachios in Honey won GOLD in the Great Taste Awards, in advance of their launch, and other products in the range include Crushed Lemon Marmellata, Spiced Hot Chocolate, Orange Blossom Honey, Caponata, Semolina Flour, Anchovy Fillets and Sospiri 'Little Sighs', a delightful traditional confectionery - all made by Sicilian artisans especially for VERU, with the exception of the Caponata which is made in Dorset to Giuseppe's own recipe.
Ideas On Food worked on the following projects with VERU:
- Creation of brand name VERU (meaning 'true' in Sicilian)
- Creating company ethos, style and tone
- Product development and manufacture
- Labelling and legal requirements
- Packaging design and copy
- Exhibitions and advertising
- Development of marketing and PR strategy
- Establishing sales and distribution networks
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