Ideas On Food has provided retained marketing support since 2007 to Ketan Varu, Founder of Leicester-based food company Spicentice.  In that time Liz has helped the business achieve a total re-brand (working alongside commercial brand partners, Honey Creative).  The re-brand resulted in substantial sales growth and attracted a number of design and packaging awards too.

Spicentice now produces 24 spice kits and 3 real Indian fruit chutneys as well as a collection of 7 herb & spice rubs (including 3 Great Taste Award winners!) which were launched at the Speciality & Fine Food Fair in 2011.

Ideas On Food is very much part of the Spicentice team, in what is a collaborative effort to build the brand, increase sales and marketshare, communicate with trade and consumer customers (through shows and exhibitions, regular newsletters and social networking) and new product development.

To find out more visit Spicentice