Ideas on Food Marketing – with Liz Murray (was Burt)
branding & design » ideas generation » research & development » copywriting » sales » e-comms » social media
A consumate hard worker and a constant thinker of ideas, Liz can help fill the gaps for businesses too busy ‘doing’ to be creative and pro-active with their own development and marketing. If there’s something needs doing for which she doesn’t have the skills, she usually knows someone who does.
Liz’s food career began in London with her own corporate hospitality business, where she spent 12 years as a professional chef and event organiser. From making tea for Prince Charles to getting up to her elbows in coronation chicken (an 80’s classic), or sweeping a kitchen floor, nothing was too grand or lowly a job for her! A career change launched Liz into PR in London’s Sloane Street, managing accounts including Solvite where she looked after the man who used to stick himself to a piece of board and hang from a helicopter using the medium of glue. Strange but true. She didn’t need to pay for glue for a long time…
A move to Dorset in 1994 was followed by 8 years at the Guild of Fine Food, as sales & marketing director, developing initiatives to support food producers and independent retailers; through trade associations, publishing, exhibitions, training and events including The Speciality & Fine Food Fairs, Fine Food Digest Magazine, Good Cheese Magazine, The Great Taste Awards and The World Cheese Awards. Over the years Liz has worked with every key agency connected to the speciality food sector.
In 2004 Liz became sales & marketing director with innovative Dorset speciality food brand Olives Et Al, leading a large team during an exciting period of growth in the UK and internationally. Then in 2007 she launched her own food marketing consultancy, Ideas on Food, becoming Non-Executive Director at Cornish Sea Salt for two years and freelance marketing manager for award-winning Leicester-based Spicentice
Liz now works with a number of food and lifestyle businesses in a sales and marketing mentoring role, on a retained or one-off project basis, helping them develop their brands and find successful routes to market – essentially offering a hands-on approach at executive level. She thinks of great new ideas, generates names for products and projects, writes copy for websites, advertisements, headlines and pretty much every kind of commercial content in between. Liz is also skilled at both managing and teaching social media and loves hand-holding social media newbies!
Last, but not least, Liz loves battenburg cake and beetroot. But not together. Yet.
Link up with her at Linkedin
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